Product Marketing Specialist
(Remote position for Canada & USA)
Junior/Mid position
SciNote LLC is looking for a Product Marketing Specialist to join an international team of scientists, software developers and creative thinkers.
If you are a science and tech enthusiast, who loves to write and communicate, read on!
As a Digital Marketing Specialist at SciNote, you will enter the world of science and the software solutions that support the greatest labs in the world today. Our software is being used in leading government, industry, startup and academic institutions.
- This marketing position will fit you if you are passionate about science and technology, and want to grow your marketing skills to help scientists find software solutions they need.
- Your work will include deep product understanding, close collaboration with the customer success, sales and marketing, to find best ways to engage the audience and generate leads.
We are looking forward to meeting you, learning more about your current skills and experience and hearing more about your science and tech enthusiasm.
About us
We are a leading SaaS (software as a service) company, operating in the laboratory digitalization field.
Our product SciNote ELN is a digital tool for managing scientific and industrial research, which helps laboratories around the world become more organized and efficient in their everyday operations. Our primary customer segment is life technologies, however we do have customers from other fields of work as well, as our product is quite general in nature.
SciNote saves researchers time & money, helps them manage their knowledge, contributes to greater scientific and research output, and digitizes the research process. Our top-rated solution is used by academic, industry and governmental research organizations all around the world.
Our team is a group of passionate, innovative, and hard-working individuals, connected by common values and purpose to help the world benefit the most from science and research. In challenging times such as the COVID-19 pandemic, we are proud to be part of the solution through which science can work together and help the world overcome these turbulent times.
Product Marketing Specialist – Key Responsibilities:
- Product content writing – articles for the company blog, website content, and PDF guides in collaboration with product management, sales and marketing, to support the retention of existing customers and the acquisition of new customers.
- Video content writing and proofreading – video scripts for product videos, tutorial videos, and similar.
- Website content – identify the need on the market and among the clients to create new engaging product related content for the company website
- Webinar organization – identifying the needed content for live webinars based on customer demand, and the interests of the target market, and putting together the engaging webinar agenda
- Market intelligence and trends — understanding the SaaS / life science /pharma / biotech industry buyers, who they are, how they buy and their key buying criteria.
- Competitor analysis – understanding the main competitors, their marketing communication, products, positioning, and activity
- User-generated content – managing case studies, reviews and testimonials, and their use on the website.
- Communicating the software updates and releases – writing blog posts to inform the users about new releases, help create videos, notify the users, existing audience and wider target segments on the market.
- Close collaboration with product management, marketing and sales – identifying the opportunities to bring more traffic to the company website, engage them, and drive conversions
Requirements:
- 3 years of product marketing experience, content marketing experience, sales or customer success experience in the technology / science / SaaS field
- Native/proficient english speaker with exceptional writing and communication skills
- Experience in creating digital content, such as: websites, emails, blog articles, online documents, product videos
- Understanding of latest trends, requirements and metrics
- Experience in creating email campaigns and monitoring the associated success metrics
- Solid understanding of user experience and customer support
- Familiarity with SEO metrics
- Familiarity with marketing automation and website creation tools such as WordPress, and Google Analytics.
- Power user of networking tools, primarily LinkedIn, Twitter, YouTube.
- Comfortable with reporting, analytics and tracking, able to report and prove what is –or isn’t—working.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
- Highly reliable and responsible, able to deliver results
able to stay productive when working remotely to meet all required project deadlines - Project management experience (beneficial)
- Comfortable using collaboration and CRM tools such as Slack, HubSpot and/or Salesforce (beneficial)
- Scientific /tech background (beneficial)
Sounds like a good fit for you? Here’s how to apply:
Send us your CV accompanied by a cover letter to career@scinote.net with the job position you are applying for in the subject line.
Finding the right team members is highly important to us, therefore we will review each inquiry with diligence and care.
